Dzyn Ape Digital Agency

How To Create A Design Identity For Your New Business

Blog Contents

Blog Contents


Brand identity is the visual and emotional image a company projects, comprising elements like the logo, colors, and messaging. It distinguishes a brand, builds customer trust, and ensures consistency across touchpoints. A strong identity fosters recognition, loyalty, and connection with the target audience.

Here are the Steps taken to craft a killer Design Identity for your Business

  1. Think

First off, think about what makes your business special. Is it a funky clothing brand or a trendy café? Take a moment to jot down a few words that describe your business. These words will help you understand what kind of design you need.

  1. Design A Logo

Next, let’s talk about logos! You’ve probably seen logos for big companies like nike or mcdonald’s, right? A logo is a simple image or symbol that represents your business. For example, a coffee cup could be a logo for a café. Brainstorm ideas or draw sketches of symbols that match your business. Don’t worry if you’re not a picasso – even simple drawings can make great logos!

  1. Choose Colors

Colors play a big role in design, too. Different colors evoke different feelings. For instance, red can be exciting and energetic, while blue can create a calm and trustworthy vibe. Choose a few colors that match your business’s personality and use them consistently across your website, signs, and packaging. It will make your brand look super professional!

  1. Pick Fonts

Typography may sound like a big word, but it’s about choosing unique fonts or letter styles for your business. Just like colors, fonts have different personalities. You want to pick ones that match your business’s vibe. For example, if you’re running a fun kids’ toy store, a playful and bubbly font would work great. Remember, consistency is key! Stick to one or two fonts throughout your branding materials.

  1. Graphics

Now, let’s talk about graphics. Graphics are cool images or illustrations that make your brand more interesting. Whether it’s for social media posts, flyers, or t-shirts, graphics catch people’s attention. You can hire a graphic designer or use online tools to create personalized graphics that match your business’s style. It’s like having your own unique artwork!

  1. Tagline

We’ve covered the basics, but there’s one more thing to consider: a tagline. A tagline is a short phrase that shows what your business is all about. It’s like a little slogan. Think about catchy and memorable phrases related to your business. If you’re selling eco-friendly products, a tagline like “saving the planet one step at a time” could be just perfect.


Remember, creating a fantastic design identity takes time and experimentation. Don’t be afraid to try things out and ask for feedback from friends, family, or even potential customers. Building a strong brand doesn’t happen overnight, but with patience and creativity, you’ll have a design identity that truly rocks! To sum it up, here are the main steps to create a design identity for your new business:

  1. Think about what makes your business special.
  2. Design a logo that represents your business.
  3. Choose colors that match your business’s personality.
  4. Pick fonts that convey your brand’s vibe.
  5. Use graphics to make your brand more interesting.
  6. Create a catchy tagline that showcases your business.


At Dzyn Ape we follow these steps,to craft a killer design identities that make businesses shine! Have a project to work on..? Contact Us

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