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BRANDING | PACKAGE DESIGN
Emrich Coffee Packaging
Emrich Coffee is solar dried and aflatoxin free coffee directly strengthening community’s contribution towards climate change mitigation, resilence and sustainable environment. As well as improving the incomes and livelhoods of the rural men and women who strive to bring to you this quality blend of coffee.
This is Emrich’s Branding
Defining the product
Before any design was made, we had to define what Emrich is, its goals, target market and what properties make up it’s identity and culture. These ended up being the brand’s values.
Distilled into simple word pairs that define the behavior of the product through it’s brand.
Logo Redesigning
Emrich logo was redesigned to modernize the brand’s image and better resonate with its evolving audience, aligning with current design trends and strategic marketing objectives.
Package Design Concepts
The packaging concepts aimed to capture the essence of the Emrich’s coffee heritage while infusing a contemporary appeal, ensuring shelf standout and conveying the premium quality of their products.
01 Concept
The brown and gold yellow palette evokes warmth and freshness, mirroring the earthy tones of coffee beans and the sunny vibrancy of morning rituals, enticing consumers with a sensory journey through flavor and ambiance.
02 Concept
The dynamic combination of orange and black ignites excitement and sophistication, symbolizing energy and elegance, perfectly embodying the brand’s bold identity and premium offerings with a striking visual impact.
03 Concept
The sleek pairing of black and grey exudes timeless sophistication and understated elegance, presenting a refined and modern aesthetic that speaks to the brand’s commitment to quality and sophistication.
Revised Concept
The Emrich Coffee and Dzyn Ape Creative teams joined forces, hand in hand, to craft the benchmark final concept for Emrich Coffee’s packaging.
Final Concept
Crafted with a focus on minimalism and luxury, the finalized Emrich Coffee packaging stands out on shelves, refined with coffee’s essence to captivate discerning consumers
And Emrich came to life!
Dzyn Ape Creative Agency took charge of the printing process for Emrich Coffee’s packaging, ensuring meticulous execution from concept to shelf-ready perfection.
Thank you for exploring our portfolio! We invite you to collaborate with us for your packaging design needs. Discover Emrich Coffee at your local stores and website for an exquisite coffee experience.